Description
Learning Objectives
Upon completion of this program, participants will acquire these:
- Setting Up Google Ads Account
- Keyword Research Mastery
- Campaign Management and Optimization
- Performance Tracking and Analytics
- Conversion Optimization and ROI
- Audience Remarketing and Ad Extensions
Methodology
- Brain-friendly/Interactive Lectures
- Case Studies
- Role Plays
- Video/Audio Presentations
- Practical Exercises
- Interactive and Engaging Learning
- Group Discussions
- Experiential Learning
Who Should Attend
This course welcomes Sales & Marketing Personnel.
Key Contents
Module 1: Google Ads Intro & Overview
Module 2: Campaign Structure
Module 3: Other Campaign Types
Module 4: Google Analytics Customisations and Settings
Module 5: Google Tag Manager
Module 6: Data Studio
Module 7: Google Optimise
Module 8: Surveys