
The Clifton StrengthFinder online assessment guides you to experience and understand your unique personality and behaviour.
It provides a series of 177 paired descriptors. Based on each pair, identify descriptor that suits you. It measures your unique talents; natural patterns of thinking, feeling, and behaving which it categorize all into 34 themes, with 4 domains.
You will have 20 seconds to complete it and always trust your initial responses to unlock the personalized reports and maximize your full potential.
4 domains of Clifton Strength simplify the process to make the most out of the 34 themes to accomplish goals


People with dominant Executing themes make things happen.
People with an achiever theme are like unstoppable forces! They have boundless energy and a strong drive to work hard. What really fuels them is achieving something concrete every day. It’s not just a preference; it’s a need for them. They find immense joy and satisfaction in ticking off tasks and reaching their goals. They’re the kind of people who need to see results to feel really good about themselves. Their day isn’t complete until they’ve accomplished something tangible.
Individuals with the Arranger theme possess a unique talent for organization, coupled with remarkable flexibility. They not only excel in arranging things but also enjoy determining how all the pieces and resources can be best organized for maximum productivity. Their strength lies in their ability to adapt and reorganize swiftly, ensuring efficiency in any situation.
Individuals with the Belief theme is guided by unwavering core values that shape their identity. These values serve as the foundation from which their life’s purpose emerges, providing them with a clear and defined direction in their journey.
People strong in the Consistency theme have a deep understanding of the importance of treating everyone equally. They seek stability through consistent routines and clear, universally applicable rules and procedures. For them, fairness and uniformity are not just preferences but essential principles guiding their interactions and decisions.
People strong in the Deliberative theme are really careful when they make decisions. They think ahead and consider potential problems before making a choice. They’re great at planning and being prepared for challenges.
Individuals with the Discipline theme thrive on routine and structure. They find comfort and stability in the order they create in their lives. Their world is characterized by the predictability and organization they maintain, providing them with a sense of control and purpose.
People strong in the Focus theme excel at setting a clear direction, following through with determination, and making necessary adjustments to stay on course. They prioritize their goals and take deliberate actions, demonstrating a strong ability to maintain focus and achieve their objectives.
People with the Responsibility theme take full responsibility for their actions and commitments. They honor their promises and have a deep sense of commitment to fundamental values like honesty and loyalty. When they say they will do something, they genuinely mean it, showcasing their integrity and reliability.
People with the Restorative theme is great at solving problems. They can figure out what’s wrong and fix it. Their ability to analyze situations and provide practical fixes demonstrates their talent in addressing challenges with efficiency and precision.


People with dominant Influencing themes take charge, speak up, and make sure others are heard.
People with the Activator theme have a remarkable ability to transform ideas into action. They are driven to make things happen, preferring to act immediately rather than just discussing plans. Their proactive approach and eagerness to initiate tasks set them apart, showcasing their talent for turning thoughts into tangible results.
Individuals with the Command theme possess a strong presence and the ability to take charge of situations. They excel in making decisions and assertively leading others, showcasing their talent for steering circumstances in a decisive and authoritative manner.
People with the Communication theme can easily express their thoughts and are skilled conversationalists and presenters. Their natural ability to communicate effectively enables them to engage others in meaningful conversations and deliver compelling presentations with ease.
Individuals with the Competition theme constantly gauge their progress by comparing themselves to others. They are driven to secure the top spot and thrive in competitive environments, finding joy in contests and the pursuit of victory.
People with the Maximizer theme excel at recognizing strengths, both in themselves and others. They are driven to enhance personal and group excellence by refining existing strengths. Their focus lies in transforming something good into something outstanding, constantly striving for excellence and continuous improvement.
Individuals with the Self-Assurance theme possess unwavering confidence in their ability to take risks and control their own lives. They rely on an inner compass that provides them with certainty in their decisions, allowing them to navigate challenges with poise and assurance.
People with the Significance theme aspire to make a significant impact. They value independence and prioritize projects based on the influence they can exert on their organization or the people around them. Their drive is rooted in the desire to leave a lasting mark and create meaningful change in their sphere of influence.
Individuals with the Woo theme thrive on the excitement of meeting new people and winning them over. They find genuine satisfaction in breaking the ice and forming connections with others, embracing the challenge of making a positive impression and building relationships.


People with dominant Strategic Thinking themes absorb and analyze information which leads to better decision-making.
People with the Analytical theme excel at exploring reasons and causes behind situations. They possess the ability to deeply analyze all factors that might influence a particular scenario, demonstrating an insight into understanding the complexities.
Individuals with the Context theme find joy in reflecting on the past. They have a natural inclination to understand the present by delving into its history and context. Their talent lies in exploring historical background to gain valuable insights into current situations and events.
People with the Futuristic theme is motivated by the possibilities of the future. They inspire others with their visions and energize them by sharing their ideas about what could be.
People with the Ideation theme love exploring ideas and finding connections between different things. They’re great at coming up with creative solutions by seeing relationships others might miss.
People with the Input theme like to collect things – information, ideas, or even relationships. They enjoy gathering and saving valuable stuff.
Individuals with the Intellection theme is naturally inclined towards intellectual pursuits. They enjoy deep thinking, introspection, and engaging in meaningful intellectual discussions. Their talent lies in their capacity for thoughtful reflection and appreciation of profound ideas.
People with the Learner theme love to learn and always want to get better. They enjoy the process of learning itself more than the end result. They are naturally curious and constantly seek opportunities to expand their understanding and abilities.
People with the Strategic theme are great at finding different ways to handle situations. They can quickly see the important details and patterns, helping them come up with smart solutions.


People with dominant Relationship Building themes build strong relationships that hold a team together and make it greater than the sum of its parts.
People with the Adaptability theme are flexible and easygoing. They prefer to go with the flow, embracing the present and taking things as they come. They live in the moment, discovering the future one day at a time.
People with the Connectedness theme see meaningful links between everything. They believe there’s purpose behind most events, rarely considering things as mere coincidences.
People with the Developer theme are great at helping others improve. They notice even small progress and feel happy seeing others get better. They enjoy supporting people’s growth.
People with the Empathy theme can understand how others feel by imagining themselves in their situations. This helps them sense and connect with the emotions of those around them.
People with the Harmony theme prefer agreement over conflict. They actively seek consensus and harmony, avoiding disagreements whenever possible. They find satisfaction in finding common ground and fostering understanding among people.
People with the Includer theme are naturally accepting of others. They are sensitive to those who feel left out and make an effort to include them, ensuring everyone feels valued and part of the group.
People with the Individualization theme find everyone unique and interesting. They are good at figuring out how different people can work well together.
People with the Positivity theme spread infectious enthusiasm. They have a positive outlook and can easily inspire others, making them excited about upcoming endeavours.
People with the Relator theme cherish close relationships. They take great joy in working closely with friends, finding immense satisfaction in collaborative efforts aimed at achieving shared goals.
Kamalruzaman Ramlee is a highly qualified professional with a BSc. (Hons) in Social Science (Economics) from the University of Bradford, UK. He has established himself as a seasoned Certified Business Consultant, holding accreditation from the Association of Certified Business Consultants Malaysia (ACBC).
He is a recognized expert in the field of training and development, boasting a range of certifications that include Certified Trainer for the PSMB TTT Certification Program, Certified PSMB Trainer, and Certified PSMB TNA Consultant for SMEs. His journey in the world of professional development began in 2011, and since then, he has consistently demonstrated his expertise in conducting Trainer Development Certification courses.
His area of specialization is in training design, delivery, and assessment. His extensive experience and dedication to enhancing the capabilities of trainers make him an invaluable asset in the realm of professional development and consulting.
Sindra, who has over 20 years’ training & corporate experience, holds a degree in International Business from University of Wales
London, majoring in Human Resource Management.
She has vast experience in the automotive, financial services, business process outsourcing as well as consulting industries.Sindra’s training scope covers team and leadership development. She’s an ICF-certified Professional Coach (ACC), Coloured Brain facilitator as well as a Character-Building Trainer and Coach under KMB Edu.
Her areas of specialisation are People Development & Transformation, Leadership, Customer Service and Operational Efficiency.
Eric Lau is the founder and CEO of Leadership Edge, a leadership development organisation that specialises in empowering and maximising the impact of leaders in driving business goals.
He regularly leads training, coaching and consulting initiatives in the areas of leadership and management for Fortune 500 MNCs and Malaysian Government-linked Companies (GLC) like Petronas, Perodua, Malakoff, Air Selangor, Philips, and more.
His areas of specialisation are Leadership, Management, Communications and Human Relations.
Marilyn is a certified as a Coach and Practitioner in Neuro-Linguistic Programming (NLP),
Timeline Therapy and Hypnotherapy, and also certified as a Life Orientations (LIFO) Trainer.
Having co-authored the book The Little Black Heart, Marilyn has, in the past 12 years, trained employees both in Malaysia and in cities globally including Singapore, Hong Kong, United Kingdom, Vietnam, India and Australia.
Her areas of specialisation are Retail Sales, Service Excellence, Structured Thinking, Critical Thinking, and Self-Leadership.
Helena holds a Master’s Degree of Applied Psychology in Coaching and is a certified professional coach. She is also a certified Motivation Factor Practitioner and a Certified Virtual Learning Facilitator.
Helena uses a variety of strategies to engage teams, embrace change, lead more effectively, foster positivity, and improve performance. She provides insights on how to attract and nurture relationships by communicating effectively and on deeper levels.
Her areas of specialisation are Conflict Resolution, Client Interaction, Emotional Intelligence, Critical and Creative Thinking, Problem Solving and Decision Making.
Reuben is a highly qualified and experienced trainer with a passion for unlocking the potential of individuals and organizations. With a Masters in International Hospitality Management and a certification as a Certified Hospitality Trainer from the American Hotel & Lodging Educational Institute, Reuben has over 15 years of combined experience in both the industry and institute of higher education.
Reuben firmly believes that everyone has unique strengths and talents that can contribute to the success of an organization and society at large. His training approach encourages creative thinking and innovation, pushing boundaries to achieve differentiation that leads to success.
His areas of specialisation are Design Thinking and Customer Service.
Eric is a trained counsellor, business and life coach with over 20 years of experience in developing and delivering leadership development programs both nationally and internationally. He has a proven track record of success in enabling a culture of dialogue for organizational and social change through seminars and group facilitation.
Eric is known for his natural ability to build relationships and empower others to support positive change. He specializes in the Psychology of People Management, Coaching and Counselling Skills, and Resilience in the Workplace. His expertise in these areas makes him a valuable asset to any organization looking to improve their leadership development programs and create a more positive and productive work environment.
With over 28 years of experience in HR consulting and training, Sim has provided services to global and local conglomerates, including some of the top Fortune 500 companies. His areas of expertise encompass Talent Selection, Leadership Development, and Performance Management.
Sim is a co-author of Performance Management: A Study Of Current And Future Practices In Malaysia – Looking Ahead (2001). In recognition of his service, he was awarded the Consultant of the Year Award (Asian Operations) by Development Dimensions International.
He specializes in Competency-Based Interviewing, Performance Management, and Crucial Conversations training.
Alfred, the founder and director of The Wolf Trainer, approaches every situation and interaction as an opportunity for listening and storytelling. He is also a published author of the book “Habitude,” available in major bookstores in Malaysia. Alfred’s expertise as one of the youngest coaches in Malaysia to be an Associate Certified Coach credentialed by the International Coach Federation (ICF) has earned him a strong reputation.
With a specialization in helping organizations drive behavioral change in their employees, Alfred is highly skilled in fostering self-awareness, focus, discipline, and action. He possesses extensive knowledge of various coaching approaches and has a proven track record of delivering desired outcomes for his clients.
Jason has trained and coached more than 10,000 people till today and have been working with various companies, organisations and start-ups through trainings, simulations and coaching many different countries (Malaysia, Singapore, Australia, Indonesia).
Certified Neuro-Linguistics-Programming Practitioner, U.S.A, Certified flowprofiler® Interpreter, Certified HRDCorp, Train the Trainer, 1x TEDx Speaker, Successful People in Malaysia, Britishpedia 2021.
Patrick is an internationally certified trainer specialising in sales, delivering impactful presentations and mindset breakthroughs.
NLP (NF) Practitioner, IR4RWD(IR4.0) Foundation Endorse by MPC, IR4RWD (IR4.0) Train the Trainer Foundation Endorse by MPC, MWS International Licensed Trainer, IBM Design Thinking Practitioner, IBM Critical Thinking Certified, Discipline Agile Scrum Master.
His areas of specialisation are Sales, Leadership, and Critical Thinking.